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Lord-of-the-Manor-Titles (Registered Name)

Internationally available - Buy a British ...... LORDSHIP OF THE MANOR

How will your life change........? What difference will it make if you became a LORD OF THE MANOR ? (Click on photo to find out more)

TWELVE WAYS TO CUT ADVERTISING COSTS WITHOUT LOSING RESPONSE

1. Cut the number of words in your classified adverts. Not only will they be cheaper but you will also find that it gives more punch.

2. Advertise in low cost magazines. It is not always true that you get what you pay for. Some of the smaller magazines give just as good a response as the more expensive ones. It pays to experiment to find out which ones give you the best results.

3. Co-publish a few magazines. It makes sense to do this but it also makes sense not to overdo it. It really depends on how many mailings you do per month and how many brochures you have.

4. Most magazines will insert three adverts at a lower cost than three individual adverts. If not stated, ask and they usually agree.

5. Take advantage of free advertising and also advertising for just a couple of stamps. Results are small but the cost makes it sensible.

6. Join clubs where they give low cost advertising, low cost mailing or exchange mailing. You may find your results are not worth it. Don't expect more than a half per cent result from other people's mailings and only then, that is selling something at a very low cost or even giving it away free. If you can make it pay, it is well worth it.

7. Keep responses high by only advertising good for under £1, free, or for one or two postage stamps. It will make your response rate much better. To make money, you need a good follow up procedure.

8. Rather than mail out one hundred brochures, which will cost a lot for printing, mailing, and buying mailing lists and not forgetting time, why not put a full page advert in a magazine? If it costs you £20 for a 2,000-circulation magazine, it is still cheaper and you can find magazines that do it for less than that.

9. Keep records of all your advertising results including date, order or inquiry, what sent in return, where it came from and how payment was made. You are sure to find them quite revealing.

10. If you expect people to pay out £15 or £20 each time you mail them, then you must expect your return rate to be low. If you want your response to increase, use your brochures to sell things for £5 or under. Not only will your response rate be higher, you will also get people to improve what you sell in many ways.

11. Better copies, card covers, add an extra report. It costs hardly any more to have neat, good quality products. The advantage to you is that people are more likely to buy again if they get their money's worth. If they only get tatty bits of paper, they are highly unlikely to buy from you again.

12. Become expert at one part of mail order. Mailing, printing, duplicating, mailing lists etc. Use what you can do best to get other things done for nothing. If you print - print for others if they mail yours. If you mail - exchange mailing for printing. You can get many things cheaper this way.

This information is supplied by courtesy of:

www.Lord-of-the-Manor-Titles.co.uk

HOW TO MAKE YOUR BUSINESS GROW FASTER

Always give customers encouragement to order early. Potential customers will often intend to buy and then put it aside to send off later. Of course, they forget all about it. If you give the sort of inducement like 'Reply within 10 days and buy for £2 less' or 'Order within 10 days and get an extra report for free', people who like your advert are liable to send off immediately instead of waiting. So you have given a double incentive to buy.

1. They will get it cheaper or get something extra.

2. They won't put off ordering because they don't want to miss out on the extras.

Keep improving your advertisements and brochures even when they are doing well.

A slight change, just a few words can mean all the difference of just one extra reply. That extra reply can be the deciding factor between gain and loss.

Always put a sales letter with your brochure, it makes all the difference. I prefer to make it a hand written letter. I find that even a copied hand written letter is read where a typed or printed letter is ignored.

Write and design your own brochures, leaflets and flyers. You won't get such good results if you keep sending out brochures that potential customers have seen a dozen times before. Make yours different so that people get a fresh look at it. Keep re-writing and designing it until it really sells.

Vary the offers in your package to get the right combination and the right amount. Keep records of what you send so that you can find the best combination.

Add a 'leader' to your brochures. A 'leader' is a piece of paper (usually coloured) that is stapled or stuck on the top left hand corner. It makes an attractive comment about the article being sold.

Fill in the order form for the customer. People are basically lazy. Filling the form in will get half the work done for them. Alternatively, design the order form so all they have to do is enter their name and date. An addressed envelope also helps - a pre-paid one even more so, BUT only if the response ratio justifies the cost.

Get other people to advertise for you. Use 50% commission brochures but offer fifty more for every sale.

You can buy postage stamps legally at a discount. Most Stamp Dealers have been checked by the Police recently so any stamps that they may wish to sell are unlikely to be illegal. You can also buy envelopes ready stamped which also saves money on envelops.

Get commission brochures that are only printed on one side and have your advertisement printed on the back. Saves on the cost of paper.

HOW TO KEEP INCREASING YOUR MAIL ORDER PROFITS

One thing more than any other goes towards making bigger profits than anything else. That is 'keeping and using results from records'. How many dealers spend hundreds of pounds joining clubs, MLM's and using commission circulars yet never find the answer to making profits? After six months or a year, they give up. If only they had kept proper records, the few sales they had made would have led them to finding out how they had made those sales and so enabled them to repeat them.

There is no doubt at all that certain brochures and certain adverts DO bring in more replies than others. Even more important is that some sales produce follow-up sales whilst others don't. Keeping records is so simple and so cheap that no one can be excused for not doing it. All that is needed is some cards, index cards and a box to keep them in. Details on the cards are very simple. You must have the name and address of the buyer, what they bought, and date bought, what was sent in return, where the sale originated from, how much was spent and in what way the money was paid.

My cards are made out like this:

Name (surname first) Year

Address

Post code Telephone number Fax number

Order or enquiry (O or E) Date

What was ordered or enquired about

What was sent in return (Item ordered, any extras etc)

Where originated from (magazine, own mail etc)

Amount paid and whether cheque. P.O. or cash

This is all there is to it. The cards are then filed alphabetically. If another sale is made, the same information can be abbreviated e.g. Date, Order, What ordered etc. After the first time, it only takes up two lines as the address is not needed and neither is too much description. After a few months, even if only about ten replies have been received, you can remove the cards and go through them for any pattern emerging.

Mark down on a sheet of paper what was bought and where bought from. You are sure to find a certain pattern. They will not only tell you what sells best and what is the best place to advertise but also what creates the best follow-up and what should be included in your follow-up. From this information, you can alter your mailing and advertising to create greater profits for yourself in the future.

I know that many dealers think that there is enough paperwork in mail order and this is a bit of writing that can be avoided. Some also believe that they can do the same thing from memory. However, from my experience, keeping and sorting records has been one of my greatest steps to advancement and earnings in mail order. I don't see how the information resulting from it can be obtained in any other way.

This information is supplied by courtesy of:

www.Lord-of-the-Manor-Titles.co.uk